Residential
Premium rentals and round-the-clock essentials for recurring needs close to home.
Convenience as a Service
A convenience hub for
A convenience hub for
modern buildings.
24/7resident self-service
Oneaccountable operator
Zerocapital outlay on Fixed Rent
Buildings and operators we work with
One Two Three Properties
DC3
One Two Three Properties
DC3
One Two Three Properties
DC3
Why amenities go unused
Your residents paid for the building. Then ran out.
Rents rose 30% while renter incomes rose 9%. Half of renter households are cost-burdened. For the hardest-pressed, the money left after rent has fallen to a record low of $210 a month, and that is everything that is not rent.
Which is why an amenity carrying its own monthly fee gets declined, and quietly resented. Ours has none: residents pay for the hours they use something and nothing when they do not.
$210left after rent each month, a record low
49%of renter households are cost-burdened
30% / 9%rent growth against income growth, 2001 to 2024
Joint Center for Housing Studies, Harvard: America's Rental Housing 2026, on 2024 data.
For every kind of building
One hub, shaped around who uses it
The footprint, the product mix and the operating model are planned around the people who live, study, work or stay in the building.
Everything they need, right in
the lobby
A catalogue built for your building
Resident
My locker won't open. How do I get help?
Support that never lands on your team
It's completely
adaptable.
Start with a core selection, then let the building tell you what it actually needs. Nothing about the offer is fixed on day one.
Product mix
Footprint & layout
Operating model
Implementation
Weeks to build it. Hours to install it.
Your hub is made to the configuration agreed in the proposal, then fitted in a single visit. Residents arrive to a lobby that was a building site for one morning, not one quarter.
4–6 weeks
Custom build and delivery
Sourcing, assembly, your finishes and trim, the brand band, software configured and the opening stock picked.
4–6 hours
Installation
Delivered, fixed, powered, tested and handed over in one visit.
Request a proposal
The build clock starts once the configuration and site survey are signed off. Your proposal sets the dates against sourcing and site readiness.
What it does for the asset
A hub people remember and talk about
Most buildings compete on the same list: gym, lounge, roof terrace, parcel room. A designed convenience hub in the lobby is the one thing a prospect has not already seen three times that day.
It adds value to the property
A managed, revenue-aware hub is an improvement to the asset rather than another recurring cost line, and it competes in the same conversation as the gym and the roof terrace on a fraction of the floor area.
It makes the building memorable
Prospects tour several properties in a day and remember the differences, not the similarities. The building with a lit, branded convenience hub in the lobby is the one they describe to someone else that evening.
It earns recommendations
People recommend buildings for the things that made daily life easier. A hub residents use every week is a far more repeatable story than one they only saw at the viewing.
It gets a reaction from visitors
Guests, brokers and investors walk past it on the way in. A considered piece of lobby design reads immediately as a building that is run with intent.
The part we do measure
Positioning effects like the four above are qualitative by nature. Lentra's software learns from real usage in your building and reports what can actually be counted (usage, availability, support requests and resident feedback), then suggests adjustments to the offering: supplying what is in demand, retiring what is not, and recommending new items before residents ask.
Why it compounds
Once they have it, they will not go back
Convenience is asymmetric. Adding it is pleasant. Taking it away is not. A resident who has spent a year borrowing what they need from the lobby has quietly stopped buying things they only use twice, stopped storing them and stopped planning a Saturday around one errand.
When they look at another building, the comparison is no longer feature against feature. It is their current normal against going back to the way things were, and going back reads as a downgrade even when the rent is lower.
Why nobody gives it back
The model
A hub you switch on,
A hub you switch on,
not one you buy
A traditional amenity is a capital project: you buy the room, the equipment and the upkeep, then hope it gets used. Lentra is funded, installed, stocked and operated by us, then reviewed against what residents actually use.
The usual way
An amenity you buy
- A capital budget for the build-out, then an asset that depreciates
- Floor area committed years before anyone knows the real demand
- Stocking, repairs and resident questions land on the on-site team
- Fixed on day one, the same offer in year five
Convenience as a Service
A hub you switch on
- Under Fixed Rent, Lentra funds the hub, the software and the opening stock
- A compact lobby footprint instead of a dedicated room
- Stocking, maintenance, payments and resident support sit with Lentra
- The product mix is reviewed against real usage and resident requests
Bring Lentra to your building
Tell us what your residents need. We'll design the hub, model the operating options and set out a building-specific implementation plan.